Friday, May 22, 2020

Business Journalism - 1808 Words

BUSINESS JOURNALISM Today, financial journalism has taken the centrestage. Economic decision making is decentralised to the extent that it has never been before. This has made economic coverage an all the more sensitive affair. The Indian economy was liberalised in 1991 and its doors ere thrown open to multinational corporations. Consequently, a large number of tie-ups with foreign companies were witnessed. This led to the emergence and growth of more economic newspapers and periodicals. Even the existing ones expanded. They changed their newsprint, design and presentation. The general newspapers started devoting more pages to cover various aspects of the economy. The electronic media stared telecasting special programmes on industry,†¦show more content†¦Now there is a potpourri of choices. News organizations open to trying a variety of ways of doing things have it right. Business journalists willing to try different ways of telling stories are on target as well. BUSINESS JOURNALISM INVOLVES * Develop an understanding of the role of business * Analyze and write about a company’s financial performance; * find information about private and public companies; * Learn how to evaluate corporate press releases; * Understand how a company is structured and the role of executives; * Analyze the relationship between business journalists and companies; * Writing basic business news stories * Explore the relationship between companies and the regulators that oversee them; * Analyze documents ranging from analyst reports to court documents; * Evaluate how financial markets influence companies. * business journalism has to tell a good story and entice the reader with a compelling lead. The best business journalists may use numbers in their leads, but they primarily use words to explain what’s going on. * They write a story, not a balance sheet. The numbers are only there to support the thesis of the writing. * Avoid an overabundance of number s in one sentence or paragraph * Use short sentences. * Explaining economic jargon in laymens language helps to get across to different categories of readers * JOB OF AShow MoreRelatedPrint Journalism : An Alternative Business Model1420 Words   |  6 Pages Commissioned by Mr Rupert Murdock Written by Lauren M Petri Chief Advisor to Mr Rupert Murdock Executive Summary Print journalism has existed since the early days of the printing press in the 16th century and has succeeded in providing quality news for generations. However, since the technology movement, slowly but surely Print Journalism in Australia has been in crisis. The growing rate of digital technology, the sale of advertising space and competition from cheaper and more popularRead MoreBusiness Journalism in India26104 Words   |  105 PagesBusiness and Magazine Journalism (combination of Niche I and II) 1 Growing importance of business journalism, a brief history (2) 2 The structure of financial management in the country starting with the Finance Minister, (5) rest of the bureaucracy, RBI governor, Planning Commission, SEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressingRead MoreThe Informational Model Of Journalism Essay1679 Words   |  7 Pages1. What are the drawbacks of the informational model of journalism? First, we may be producing too much information. With developments in media technology, we have created an â€Å"information glut† that makes news and information â€Å"a form of garbage.† Scientists, technicians, managers, and journalists pile up so much information that adds to problems and anxieties of everyday life. There is too much unchecked data and not enough thoughtful discussion. In addition, the amount of data that comes from mediaRead MoreThe And Skeptics : Evaluating The Credibility Of Mainstream And Citizen Journalism1151 Words   |  5 PagesThe concept of journalism has always been regarded with skepticism. People are not sure which newspapers or news stations to trust. Naturally, the audience gravitates towards mainstream news providers like CNN or The New York Times. These sources, along with many others, have been accepted for their credibility. Recently, however, another source has been capturing the audience’s attention. This source is known as citizen journalism, and its contributions to society have had a huge impact. WhetherRead MoreDeath of the Newspaper: Where Will Journalism Go From Here?1337 Words   |  6 Pagesneeds, more and more newspapers are being forced to close their doors. In spite of this, the spirit of journalism cannot be allowed to die. Media expert Clay Shirky (2009, para. 10) writes that, â€Å"There is no general model for newspapers to replace the one the internet just broke.† Shirky’s right, there is no general model because it’s no longer about replacing newspapers; it’s about saving journalism and giving journalists a new media in which to thrive. In an age where young people have been steadilyRead More Journalism and the American Renaissance Essay1721 Words   |  7 PagesJournalism and the American Renaissance      Ã‚  Ã‚  Ã‚  Ã‚   The period in American Literature known as the American Renaissance was a time of great change in our country. It was an age of westward expansion and social conflict. Americans were divided on such volatile issues as slavery, reform and sectionalism that ultimately led to the Civil War. Emerging from this cauldron of change came the voice of a new nation - a nation with views and ideals all its own. The social, economic, technological and demographicRead MoreThe Top Ten Most Twitter1474 Words   |  6 Pagesexposed to the media than their followers and are part of the intermediate layer. Around half of the information originating from the media passes to the masses indirectly through the opinion leaders (Wu, Mason, Hofman, Watts, 2011). Automated journalism is an important way technology will change reporting. Algorithms have been able to automatically produce news from structured data. Currently, algorithms can generate news for earthquake alerts, company earnings reports, and crime reporting. TheRead MoreNews Of The 21st Century : The Evolution Of Necessity1551 Words   |  7 PagesEvolution of Necessity By Sarah Laird, n9196579 Topic 1: Discuss how gathering, accessing and paying for news is evolving to survive using a range of sources and specific examples to illustrate your argument. Introduction A new form of journalism based on new media is changing the core of news production and consumption. Rebelling against the news models of the past as news migrates onto an online platform. News values are changing even in the ABC and other conventional news outlets. TheseRead MoreThe Role Of Journalism And Its Impact On Society Essay1428 Words   |  6 Pagessociety, the role of journalism is a varied one that covers many different aspects of people’s lives. As more and more outlets spring up around the world, many more stories are able to be covered by different outlets, and this means that journalism takes on a more and more important role in a contemporary society. Much of our lives centre on political and social happenings, and journalistic outlets are the public’s way of finding all the information on these event. Journalism also provides us withRead MoreSocial Media And Its Impact On Journalism1742 Words   |  7 PagesSocial media has had a huge impact on the w ay that journalism is practiced and the way that the general public perceive news in the present day. This dissertation aims to identify and explore the use of the different social media platforms, focusing on the impact that the rise of social media has had on journalism practices. In addition, this paper will examine the public’s responses to the news that they receive through social media platforms. Examples of social media platforms that this dissertation

Thursday, May 7, 2020

Internet Retailing - 2674 Words

HOW USEFUL IS THEORY IN EXPLAINING THE GROWTH OF INTERNET RETAILING? Internet Retailing is the most groundbreaking and challenging innovation for the retail industry since the last two decades. It offers a new kind of distribution channel and incomparable options of collecting customer data and analysing buying patterns. Since it readiness for the market, online retailing has seen remarkable growth rates and begins to gain a significant share of total retail sales which results in a fundamental change of the overall sector. Therefore, this paper questions to what extent the different theories of change are appropriate to explain the development and expansion f the internet retail sector. I. DEFINITION INTERNET RETAILING As part of the†¦show more content†¦Internet technologies also allow on the one hand the ability to give more information about products and services and make it easier for consumer to evaluate and purchase them. On the other hand companies profit from the internet’s interactive capabilities which provide new tools to collect market research data on customer preferences, to personalise information and help them in their decision making process. Consumers have now more alternatives and a greater selection of products and information. They benefit from higher price transparency which is two edged for the companies. However, there are new limitations of electronic shopping for consumers compared to the bricks and mortal retailing. The shopping experience, habits and the way to evaluate the choice of product is different. On the internet one is not able to use all five senses like touching, smelling, tasting, seeing and hearing. There is less personal attention for the bu yer and one can not buy with cash money. The fact that consumers are able to search for more information on the products and prices has also the disadvantage that the information is very broad and often not practical. People get â€Å"lost in hyperspace† (Van Baal, 2006). Another critical for breakthrough of online retailing is privacy and security concerns. Weitz (2006) defines two essential factors which affect the growth of the internet retailing:Show MoreRelatedWalmart, Amazon, and Ebay: Who Will Dominate Internet Retailing?1929 Words   |  8 Pagesbrands use e-commerce to retain their dominant retail positions. 1b  Name and describe three technology trends shaping e-commerce today. There are many different technology trends shaping e-commerce today. One technology trend is that wireless internet connections grow rapidly. Also, powerful handheld mobile devices support music, Web surfing, and entertainment as well as voice communication. Podcasting and streaming take off as mediums for distribution of video, radio, and user-generation contentRead MoreE Commerce ( Ec ) Adoption And Development And Particularly Internet Retailing3555 Words   |  15 PagesAbstract Internet retailing has received substantial attention in many countries. There has been an increasing relevance for adoption of Internet retailing in the world and for developing countries as well. This study aims to examine about e-commerce (EC) adoption and development and particularly Internet retailing in Indonesia. Some factors affecting the adoption of Internet retailing and the condition of Indonesia’s Internet retailing are discussed in this paper. Furthermore, the findings willRead MoreThe Future Is Online for Apparel Retailers1249 Words   |  5 Pagesto harness the huge potential of the internet is the biggest retail challenge facing the apparel industry over the next five years. And at the core of the challenge is the need for a fast, efficient and hassle-free returns service. A tipping point for online apparel retailing The practice of waiting in line for an available changing room to try on new clothes might one day become a novelty rather than an unavoidable nuisance as apparel internet retailing enters a dynamic new era of growth. OverRead MoreTesco.Com as an Online Distribution Channel1451 Words   |  6 Pagesonline-grocery-retailing as a new distribution channel for its business, as well as the challenges, milestones, and rewards it encountered along the way. In recent years the internet has served as a platform for online retailing for most products, take the case of online retailers such as Amazon.com or EBay who have successfully been able to sell a wide range of products over the internet. However, most companies have not been able to emulate this success in online grocery retailing. In fact, mostRead MoreImpact Of Online Shopping On Businesses1439 Words   |  6 Pagesof online shopping and what effects it has on businesses. According to Australian Bureau of Statistics, 43% of Australians use the internet to buy products and services . This states that the internet is changing consumer shopping habits fast, and most likely, forever. As reported by the National Retail Association, 50,000 people will lose their jobs due to internet shopping . These statistics will significantly affect the work place with people losing their jobs which can be blamed for the popularityRead MoreThe Internet And Its Impact On Business1488 Words   |   6 Pageshe Internet and Web has left a retail presence that many store-based retailers are now discovering before it becomes to late. The internet has generated sales for retailers to where it can solely be used as the main source of revenue for the business. The companies who have established a store location for its goods and services are developing ways to explore and expand its retailer business to the Web to increase its revenue. The Web has also allowed companies to expand its business geographicallyRead MoreThe Digital Revolution Is Responsible For The Largest Societal Shift Essay1671 Words   |  7 Pageschallenges to bricks and mortar retailing. This literature review will succinctly analyze and evaluate the effect that e-tailing has had on traditional bricks and mortar retailing, by looking at the ways in which the bricks and mortar retail stores have had to develop their retailing strategy in an increasingly digital world. Across the extant literature three themes were co nsistently detected around the effects online retailing has had on traditional bricks and mortar retailing, in the forms of the responsesRead MoreCan We Consider Walmart A Fair Competitor?s Online Success?1609 Words   |  7 Pagesis also willing to forego profits to gain market share, making it difficult for Walmart to find a space in the online retailing spotlight. Not being hamstrung by an enormous brick-and-mortar business like Walmart, Amazon is able to do e-commerce for many other businesses, Target for instance. As a result, Amazon has set up a culture, not only by its enormous influence on retailing on a global scope, but also by the loyalty program, Prime, that it has established over the years and drives its customerRead MoreEssay on The Internet and the Power of E-Commerce1373 Words   |  6 PagesThe Power of E-Commerce The Industrial Revolution changed the face of the business world. In much the same way the Internet Revolution has changed the business world; its impact has ricocheted to every corner of the world. The internet revolution gave birth to an electronic economy. Ecommerce has seen tremendous growth in the last years, its effects are countless. Ecommerce has allowed for the expansion and proliferation of a globalized economy, it has made transactions easier and more efficientRead MoreSwot Analysis : The Airline Company1213 Words   |  5 Pagessense because software is not a physical good which is a fairly large segment for this business. Internet Retailing This option has a relatively high inventory percentage. Internet retailing industry has a large inventory. This option has a moderate amount of PPE ratio. For internet retailing industry, it needs a big enough storage space, but not too much. 11.72% of RD ratio, because internet retailing industry needs maintain and constantly improve the services. Pharmaceuticals Among all ratios

Wednesday, May 6, 2020

American Literature and Research Free Essays

string(80) " the idea of conformity, as George states,† I don’t notice it any more\." Society affects the lives of people who live in it. It dictates how they should behave and establishes norms that are expected to be obeyed otherwise people who do not fulfill the expectations are considered as deviant, rebellious and society’s outcasts. Society, however, is susceptible to change, as it is highly shaped by the events and its resulting pervasive ideas, occurring in certain periods of time. We will write a custom essay sample on American Literature and Research or any similar topic only for you Order Now The three stories, â€Å"The Vanishing American Hobo† by Jack Kerouac, â€Å"Harrison Bergeron† by Kurt Vonnegut and â€Å"Soldier’s Home â€Å"by Ernest Hemingway clearly illustrates how society changes and how it affects the people in it and how people attempts to suppress deviance. The story â€Å"Soldier’s Home† is a story of a young man who returns as a changed man to Oklahoma in 1919 after the First World War. This story was first published in 1925. The young soldier Harold â€Å"Krebs† enlisted in the Marines and goes to war for two years. When he returns home it is very obvious that he is not the same hopeful, slick, religious young man in the picture who goes to a Methodist College and enjoys college lives with fraternity brothers anymore. Now he is passive and refers to himself as not part of the â€Å"Kingdom†. Moreover, it seems he does not want to be involved with life in general, the reason is that,† He did not want consequences †¦. he wanted to live along without consequences,† therefore he withdrew (Hemingway 2007). Around him there is an air and sense of loss, he even has to lose his own war stories as he had to tell lies about his experiences since people in his town decided they have had enough of the stories of atrocities related by the soldiers who came home earlier than him. Moreover, there are so many things that he does not want to take part anymore even courting as it states, â€Å"He did not want to have to do any courting† (Hemingway 2007). It is pretty obvious that the war had changed Krebs, and the line â€Å"he couldn’t make her see it†, when he comforts his mother after telling her that he does not love her, hinted to the reason (Hemingway 2007). The war had taught him a lot of things including stifling his emotions. And most importantly, he could not explain to his mother what he had gone through in the war, he could not make her understand and see the horror the war has exposed him. But his family, especially his parents, could not see why he has to act that way while the other soldiers in the neighborhood had clearly moved on, having good jobs and getting married, and so they pressured him to go back to the normal society. The First World War brought many countries into a global armed conflict that was considered the first devastating and horrible event in all of human history. People died by the thousands and many suddenly find themselves losing their family and friends. The soldiers, especially, are daily exposed not only to the hardships of war but the terror and anxiety that accompanies it. Trench warfare specifically exposed the soldiers to a very harsh, stagnant and extremely dangerous environment. Right before their eyes skulls and brains were blown away. An example of a horrible incident is when a man who had the top of his head blown away was groaning like an animal for three hours before he died (Hemingway Lecture Notes). Soldiers surrounding him cannot avoid being affected by such painful human torture, as they were helpless to ease his pain. No wonder that an incident like this made many soldiers who return home after the war broken, without hope and suffer emotional numbness and disbelief like Krebs did. According to the Department of Veterans Affairs it is normal that soldiers experiences a kind of trauma (shellshock and post traumatic stress disorder) after the war since it is indeed a very shocking human experience. Soldiers feel somehow dissociated from what they know is â€Å"normal life†. It is possible that the other soldiers like Charley Simmons who easily adjusted to normal life in Oklahoma did not suffer as much as Krebs did. Studies revealed that soldiers do not experience the same kind of trauma as not all of them are exposed to more â€Å"prolonged, extensive, and horrifying† situation as Krebs probably was. However, society put pressure on them by expecting them to move on, to forget the war (â€Å"National Center† 2007). The short story â€Å"Harrison Bergeron† reflects the 1950’s conformity lifestyle and the rebellious protestation of a young boy against it. It was published in 1961. The story describes the hopeful and desperate attempts of that society to eliminate differences and to achieve equality especially in terms of intellect and physical appearance. If any man has above normal average intelligence, they put a metal handicap radio in his ear which in every 20 seconds, a noise from the government transmitter will interrupt his thinking, so that he cannot use his intelligence for his advantage. If a woman is beautiful, a hideous mask covers her face to conceal her beauty. Moreover, people are burdened with sashweights and bags of birdshot to keep them from being graceful in their movements or to reduce their strength. The point is, anything that can make them look as superior from every body else are made into a handicap. They do not want â€Å"to go back to the dark ages again, with everybody competing against everybody else† (Vonnegut 2005). Moreover, the idea of disobeying the law, when Hazel suggested that they made a hole to take out some lead balls from the birdshot canvas bag, was an unthinkable thing for according to George, â€Å" The minute people start cheating on laws, what do you think happens to society†( Vonnegut 2005)? They believe that cheating on laws brings social upheavals that they do not like. The strange thing is that Hazel and George and the people around them seem to get used to the idea of conformity, as George states,† I don’t notice it any more. You read "American Literature and Research" in category "Free Research Paper Samples" It just a part of me† (Vonnegut 2005). However, their son, Harrison, is put into jail and eventually killed for rebelling against it. As the Handicapper General attacked their son on TV, parents of Harrison were not able to help him. Two are several forces that led into the conformity of the 1950†s: the Korean conflict and the threat of communism. But the underlying root cause of it all is the fear of the terrors of war that they previously experienced in the Second World War. Therefore to avoid any conflict, social conformity is encouraged since they believed that conformity is unity. The place of men and women in society were clearly defined: women stay home while the men go out to work and achieve the American dream. This is being depicted by Hazel and George Bergeron: Hazel stays at home while George works. Men are especially drawn to the collective idea of â€Å"organization man†; they were expected to work in corporations, to put on flannel suits and pursue the American dream. The American dream is like the Handicapper General that dictates the ideas and dreams of the people. Every one is encouraged to think and act alike and was preoccupied with the lure of consumerism and materialism. Conformity are also seen in the sameness of house designs , like the one in Levittown and the sameness of appetite, as Americans began to be obsessed with fast foods. Conformity was especially achieved with the aid of Television. As in the story, all of the action occurred in front of the Television (Costello 2007). However, the young generations are beginning to rebel, as symbolized by Harrison, but the force of conformity was so strong that parents are in bondage to it, unable to extend the necessary psychological and emotional help that their children desperately needed. The â€Å"Vanishing American Hobo† was published in 1960. It tells of the experiences of the hobos as they travels like vagabonds from place to place across America usually with back packs on their backs. They are a people who choose to live as exiles of society, who sleep just anywhere, to experience the freedom that they desire, â€Å"There’s nothing nobler than to put up with a few inconveniences like snakes and dust for the sake of absolute freedom† (Kerouac 2008). But freedom from what? Obviously from their restrictive society who dictates what they should do or have. According to Kerouac, the hobo â€Å"is born of pride, having nothing to do with a community but with himself and other hobos and maybe a dog† (Kerouac 2008). This means that they are proud of their lifestyle or subculture, that they deliberately do not want to associate with society and maintain little intimate interest with other people, aside from the hobos like them. The author laments that they are quickly becoming a vanishing lot because of the police and the media. The police, riding in their tax-paid police, cars searches for them everywhere suspecting them as possible spies against the government while the media, on the other hand, portray them as â€Å"the rapist, the strangler, and child-eater† so that adults and children stay away from them and no longer provides them with the food that they need (Kerouac 2008). This shows clearly the attempts of the government to suppress the subculture that they symbolizes and to force them back to what is â€Å"normal†. In the wake of the conformity of the 1950’s arises the Beat generation. â€Å"Beat generation† is attributed to Jack Kerouac. Though it could mean being defeated or weary of life â€Å"like being pushed up against the wall† or implying a sense of being used or raw Jack would also like it to refer to what is beatific (The Beat Generation Lecture). Jack and his friends, in ushering in the beat generation, encourages the protest of the 60’s against the established society of materialism, where everyone are encouraged to own cars and decent homes. The generation, having experienced uncertainties of the Depression and the terror of war in childhood, is a disillusioned lot who desperately wants to hold on to something that they can believe in(Beat Generation Lecture Notes; Abieva [no date]). They do not find such meaning in the collective conformity of the 1950’s, the generation of their fathers. In fact, they do not trust this collective society who was responsible for the bad circumstances of depression and global wars. The hobos, particularly, are glorified as people who defy the restrictive and demanding norms of society in pursuit of freedom. They symbolize the solitary desire of that generation, to be left alone, to figure things out for themselves, to search for meaning. As the period was compounded by hysteria of the rise of communism, it seems that the right thing to do in that generation, to preserve ones individual identity, is to quit that society. Attempts were made to discourage this deviance (subculture) as what McCarthy did in his pursuit against communism. The media and police were effective tools for suppression (Abieva, [no date]). The three stories therefore clearly give an insight into the societies in the periods of American history following just after turbulent struggles. The horrors and uncertainties of the Wars and Depression molded the consciousness of the people, and as they try to cope with the challenge of their era, it therefore changed their way of thinking and lifestyle. People become united for certain causes and also united in their sufferings. However, some people do try to get out of its safe mold, to carve a life according to the dictates of their own minds. To be different is what scares most people so that society always attempts to suppress this deviance back to conformity by exerting force or pressure. Works Cited Abieva, Natalia. Protest and Experiment in the Literature of the Beat Generation. Fairfield University. [no date]. Accessed November 4, 2008 http://www. faculty. fairfield. edu/faculty/ hodgson/RussiaDiversity/LastYear/Thebeats. htm Costello, Mr. Conformity Notes: 1950s Lecture On Society. Canfield Foundation Website. March 2007. Accessed November 4, 2008 http://servtlc. access-k12. org/ achievement/Fifties_Conformity. htm Hemingway, Ernest. â€Å"Soldier’s Home†. Virginia Polytechnic Institute and State University. 2007. Accessed November 4, 2008 http://www. cis. vt. edu/modernworld/d/ hemingway. html#3 Kerouac , Jack. â€Å"The Vanishing American Hobo†. Cloud Bird Trail Home. 2008. Accessed November 4, 2008 http://cloudbirdtrail. talkspot. com/aspx/templates/ topmenuclassical. aspx/msgid/326411 â€Å"National Center for Posttraumatic Stress Disorder â€Å". United States Department of Veterans Affairs. May 2007. Accessed November 4, 2008 http://ncptsd. va. gov/ncmain/ncdocs/ fact_shts/fs_older_veterans. html Vonnegut, Kurt. â€Å"Harrison Bergeron†. West Valley College. September 2005. Accessed November 4, 2008 http://instruct. westvalley. edu/lafave/hb. html How to cite American Literature and Research, Essays

Monday, April 27, 2020

Tv...The Other Parent Essays - Dispute Resolution, Crime

Tv...The Other Parent English 111, Section 06 23 October 1999 ?TV: The Other Parent? Is it parents' fault or children's that they sit hours in front their big glowing box mesmerized, and learning violent behavior as a means of relating to others. The truth about television violence and children has been shown. Studies have been carried out and all the results point to the same conclusion: Violence on Television affects the behavior of children who are watching it. In fact, violence on TV causes children to be increasingly violent, and the effects could be life-long. ?Some psychologists and psychiatrists believe that continued exposure to violence can speed up the impact of the adult world on a child's life? (Douglas Carter T. V. Violence and the Child). Exposure to violent material can force the child into a kind of premature maturity, and make the child become bewildered and have a greater distrust towards others. It even could make the child have awkward approach to adult problems and they might even develop a desire not to become adults. Television violence can destroy a young child's mind, and the effects may be ever lasting. This is made obvious in New York, where a 16-year-old boy broke into a cellar. When the police caught him and asked him why he was wearing gloves, he said that he had learned not to leave fingerprints from TV. And even another case in Alabama where a nine-year-old received a bad report from his teacher and had plans to send her poisoned candy like he had seen the night before on a TV show (Michael Howe J. A. Television and Children). This proves that after viewing television violence the world, through a child's eyes, becomes distorted in comparison. The children create violence to help keep them-selves satisfied. The reason children are so drawn to the violence on TV today is that the characters on TV make it look fun, so the children find it fun to imitate. The Mighty Morphin' Power Rangers are a prime example of kids imitating TV characters as fun. Our government has conducted an experiment where children were left alone in a room with a TV playing a videotape of other children at play, and soon things got out of hand. The kids who had just seen commercial violence accepted much higher levels of aggression than other children did. And in other research conducted, it was found that U.S. children feed off each other's aggression, academic problems, unpopularity with peers, and violence. And this promotes the violent behavior in children today. It has been found that kids who watch more television are more likely to solve their problems with violence rather than kids who don't, and sit down to talk their problems out. But as much violent programs that there are out in the TV world there were (and maybe still are) those programs that teach the right way to resolve things. Like the once popular TV series ?Little House on the Prairie?. Michael Landon taught the moral values of solving problems without the use of violence. Fixing this problem isn't easy, it will never go away, and in time will get worse. About the only way to correct this ever-growing problem is to stop it where it starts: in the home. The parents should take up the responsibility to be more into what their kids watch. The parents are the role models for the children so if the parents can teach the children that violence isn't necessary, along with keeping a close eye on what they watch, then maybe this problem soon wouldn't be as bad as it is now. After all the children are everyone's future rulers of this world and what would happen if they were all violent? English Essays

Thursday, March 19, 2020

Free Essays on Effects Of Music On The Mind

Effects Of Music On The Mind Are people typically geniuses? Statistically, people probably are not. In fact, most people probably aren't even intellectually gifted at all. Most people are likely to be pretty much average, maybe a little bit above average, or a little below, but very average none the less. It is universally understood that people strive to learn to become wiser and more informed about the world around them. The more people learn, the more powerful they can become. It is the speed at which people learn that separates the geniuses from the average people and from the learning disabled. Geniuses don't run into problems while learning, because they learn very fast. It is everyone else that could really use help. One solid way to increase the speed at which people learn is with music. People learn through music and their minds grow faster because of it. Some music, when implemented properly, can have positive effects on learning and attitude. Music is a powerful thing, and when we understand its significance, it can bring dramatic changes both positive and negative into our lives. The earliest stages of learning for young children are the most important. The fundamentals of learning are instilled into a child at a very young age. How much importance is placed on these fundamentals can have dramatic affects on the future of the child's learning. Music, when applied in a constructive way, can have positive effects on a child's ability to learning and can help them in many ways. One way that music can make learning easier for a young child is by implementing music lessons into a child's normal activities. A small study was done two years back involving ten three-year-olds who were tested on their ability to put together a puzzle and the speed at which they could do it ("Learning Keys" 24). After the initial test was taken, five of the children were given singing lessons for 30 minutes a day and the other five were given piano le... Free Essays on Effects Of Music On The Mind Free Essays on Effects Of Music On The Mind Effects Of Music On The Mind Are people typically geniuses? Statistically, people probably are not. In fact, most people probably aren't even intellectually gifted at all. Most people are likely to be pretty much average, maybe a little bit above average, or a little below, but very average none the less. It is universally understood that people strive to learn to become wiser and more informed about the world around them. The more people learn, the more powerful they can become. It is the speed at which people learn that separates the geniuses from the average people and from the learning disabled. Geniuses don't run into problems while learning, because they learn very fast. It is everyone else that could really use help. One solid way to increase the speed at which people learn is with music. People learn through music and their minds grow faster because of it. Some music, when implemented properly, can have positive effects on learning and attitude. Music is a powerful thing, and when we understand its significance, it can bring dramatic changes both positive and negative into our lives. The earliest stages of learning for young children are the most important. The fundamentals of learning are instilled into a child at a very young age. How much importance is placed on these fundamentals can have dramatic affects on the future of the child's learning. Music, when applied in a constructive way, can have positive effects on a child's ability to learning and can help them in many ways. One way that music can make learning easier for a young child is by implementing music lessons into a child's normal activities. A small study was done two years back involving ten three-year-olds who were tested on their ability to put together a puzzle and the speed at which they could do it ("Learning Keys" 24). After the initial test was taken, five of the children were given singing lessons for 30 minutes a day and the other five were given piano le...

Monday, March 2, 2020

How to Craft Marketing Copy That Wins Over Your Dream Audience

How to Craft Marketing Copy That Wins Over Your Dream Audience It’s every business owner’s dream to work with their ideal customers. But most of the time, we’re stuck working with clients who are either a wrong fit or difficult to work with. Being able to attract your dream audience can make an amazing difference in how you work. It not only makes you more motivated but it’s also a healthy way to run your business. With that said, part of attracting the kind of people you want to work with lies in your marketing copy. When people go to your site, the first thing they’ll read about you is your message. When you convey the wrong things, you might receive interest from people who often don’t end up as customers or just aren’t a good fit for you. That’s why it’s important to be conscious in what you communicate so you get targeted business prospects that love what you do and whom you’d enjoy working with! Improve your copywriting with these free templates!Get Your Free Copywriting Templates Getting to Know Your Ideal Customers A crucial part of establishing the right message lies in who your ideal customers are. Never just assume who your likely audience is. You need to do some sort of market and competitor research  so you don’t have to go through numerous trial and errors. Don’t waste your time doing guesswork when it comes to your message. Follow the steps outlined below to make sure your message resonates with your dream clients! Discover and Understand Who Your Dream Audience Is One of the secrets of winning over your ideal customers is all about getting clear on the type of people best suited to you. That’s why finding who your best and true customers  starts with what you like. The best person to work with is someone who won’t just pay you handsomely (although that would be awesome as well), he or she should be a joy to work with as well. Once you know who exactly to look for, everything else just falls into place. But first, you have to start by being clear on who your dream audience is. This could either be a company or person you’ve worked with in the past, or even a fictitious persona you’ve just drawn up. Start by asking yourself: what kind of people do you (or would) enjoy working with? List out a number of traits or look back at past clients who you liked. Let me give you an example of one of my dream client profiles: My first deal client is a small to medium-size company looking to grow their sales. My person of contact wields a significant amount of decision-making weight. He (or she) can decide on copy matters without having to consult with a reviewing panel. He’s not afraid to try new things and knows what he’s looking for, which he makes sure to communicate clearly to me. Moreover, he values me as a crucial member of the team so my rates aren’t an issue. He knows the value of my work and frequently contacts me for any project he might need help in. Once he sees the results of the past projects, he continues to send work my way. The more detailed your customer profile is, the better. More than just adding a significant amount of details, you can also create more than one ideal customer profile. You can develop an ideal client profile similar to the above with just three steps. Here’s how: 1. Define yourself first to establish the attributes that make them ideal. If you know who you are as a person, you’ll most likely know the type of person you’d love to work with. Start with the usual key traits that show up whenever you’re working with a client or interacting with customers and base off from that. For instance, if you’re the independent type when working, you might prefer someone who lets you do your thing and won’t micromanage you. If you’re the kind of person who likes being heard, include in your customer profile that they need to be open to feedback and suggestions. If you have a non-negotiable stance on your rates, you can include that he or she is the type who won’t lowball your rates. 2. Define your customers’ basic details. Now that you’ve established the part about what makes them your dream customers, it’s time to determine the other details. You can start with the following details: Company size Industry Location (local or anywhere) Work role Online hangout places above are just some factors you can consider to start with. Feel free to add more if you think a detail is relevant enough to be included. 3. Don’t be afraid to delve deeper. The last step is the most crucial of all. You need to get to know them deeply to have an effective message they’d want to read. Get familiar with their needs and wants to make sure your message speaks to their innermost desires, needs, and problems. 6 questions to ask customers to improve your sales.You can ask the following  questions to start with: What do they like? What does he or she value the most when it comes to choosing someone to work with? What are their struggles? What are their most prominent beliefs and opinions? What do they aspire in their life and business? What keeps them interested? These are just a few questions to help you imagine who your likely ideal audience is. Once you have a distinct image of the kind of customer you want to attract, writing a message that speaks to them becomes much more manageable. You can also add other psychographic details such as education level, personality type, fave blogs, and political affiliation, among others. Including most of the above will definitely allow you to build a complete picture of who your ideal customer is. Once you have that, crafting a message that speaks to your target market will be a much easier task! Determine What Their Pain Points Are Now that you have a complete overview of your ideal customer, it’s time to zero in on their pain points. This is a particularly important part because crafting the kind of marketing copy that attracts is your dream audience is all about knowing their problems and needs. However, it’s important that you don’t make any assumptions about your audience during this process or your message won’t likely resonate with them. That’s why you should start by asking the right questions. Use focused and open-ended questions that will allow you to learn more about your prospects and their struggles. For example, if your target is small business owners looking to expand, you may ask them questions like: What has stopped you from growing your business so far? Why? What aspect of your business has taken the most time and money? Why? What’s your number one complaint about running your business? Why do you think it’s happening? If you noticed, the above questions sought to pinpoint a particular issue first and then the reasoning why that problem occurred or keeps on happening. This line of questioning allows you to get to the root of the problem and gain much deeper insights on how you can help them solve that particular issue. Another method you can do is to analyze how they interact online. Should you have limited or no chance to survey your ideal customers, you can look at the places they hang out on online such as social media  and forums. Some things you may want to look at are: What do they frequently ask about or discuss with others? What kind of information are they consuming? Are they frequent readers of marketing blogs or news sites? What can you glean from their online behavior? Do they spend more time on social media than any other platform? Why could this be so? The key here is to keep asking and asking until you get to the crux of their behavior. Maybe they’re on social media so much because they’re invested in the personal lives of others or are managing their business pages. You can then note the info down and see later on if it’s something you can use in your message. Whether you choose to engage with your ideal customers directly or analyze them from a distance- the important thing is to listen. Listening well will allow you to peel back the layers of their persona and what they’re struggling with. If you’re able to do that, you’ll be able to glean valuable customer insight that will allow you to speak to their inner desires and concerns. But don’t just resort to using your knowledge of your customers’ pain points to twist the knife and aggravate their pain. A more sustainable and non-icky route is to use it so you’ll know how to position yourself as the solution. Once you know what makes them tick, you’ll know the exact things they’re experiencing and would want to avoid. You can then use the information so you can figure out which pain points you can then help solve. From there, you can also figure out which desires you need to fulfill or fears of theirs you can help overcome which can be the basis of your business offer. Position Your Offer as the Answer to Their Pain Points This takes us to the next step which is to position your offer as the solution to their problems. You have to be able to convey how you can provide value in their lives and how you can help solve any of their particular pain points. You can include any of the following to position your offer: Name your target audience. It’s important that it’s clear to your ideal customers that your business is geared toward them. You can do this by naming them directly or characterizing them in your message. Here’s a great example by Lever: In their message, they make it clear that their target audience mainly consists of recruiters and hiring managers. Show them that you understand them. This is where your research comes in. Mention a specific issue they’re likely still struggling with and include that in your message. This conveys that you know them and are intimately familiar with what they’re facing. Toggl (image below) does this by including the line â€Å"Where did the time go?† For many of us, it’s easy to lose track of time and wonder how you spent it all along. The brand aptly addresses the said concern with the headline they used in their homepage. State your key benefit. For this part, make sure you include the most compelling reason why they should do business with you. Buffer does this below by stating that they can help you save time when it comes to managing your social media. Provide a context on how you can help them. To make your message more powerful, it’s not enough to mention a specific benefit. Take it a step further and provide an instance when your product or service can be valuable. This makes it easier for them to understand how your offer  fits in with their needs or problems. Shopify does this by stating that you can use their platform â€Å"whether you sell online, on social media, in store, or out of the truck of your car...† It makes it easier for Shopify’s visitors to self-select whether the platform is suitable for them or not. Add your most compelling differentiator. It’s not enough to offer them the solutions they need, you also have to let them know what makes you different from your competitors. You can do this by mentioning a USP that fulfills a specific problem your core audience.Dreamland does this perfectly by stating that they’re â€Å"The only brand with the rights to use the patented Miracoilâ„ ¢ springs - the world's most advanced spring system to date.† Once most or all of the above are in place, you’ve now made a solid positioning that will grab the attention of your ideal customers! Here's how to craft copy that your audience will connect withCrafting Copy That Your Audience Can Connect With Now that you’ve got their attention, it’s time to craft your marketing copy in a way that your audience can resonate with. No matter how well you’ve positioned yourself, it won’t mean a thing if you can’t properly translate that into your message. That’s something you can accomplish through the below tips. Create the Perfect Hook Through Social Listening Leading with the right hook allows you to build on the interest of your prospects and encourage them to read more about your message. To craft the kind of hook that will win over your audience, it has to first speak to what they’re going through- specifically their wants and fears. You’ll know what those are by doing social listening research  that involves: Tracking mentions of your brand or business on social media (e.g. Facebook, Twitter) Checking out review sites on what customers are saying about your products or services (e.g. Amazon, Yelp) Analyzing your online metrics to see if there are any patterns or trends you should take advantage or steer clear of (e.g. increased traffic from Instagram, backlinks from bad sites) Doing the above can clue you in on the conversation that’s going in on their heads and what kind of words they’re using. The key here is to use the same words in your message so they can resonate with what you’re trying to convey. For example, if the primary concern of your ideal customers is self-improvement, use words that would tie in with that concept. Using words like success, purpose, transform, achievement,  and their variations to hook your target prospects is an effective way to cater to their deepest desires and needs. You might craft your hook like this: Transform your life and finally achieve the business success you’ve always wanted! Let me help you become more confident and proactive in building a business that aligns with your life’s purpose. Craft Boredom-Free Messages That Stick to Mind If you haven’t noticed, today’s web readers get bored fast. And bored people hop on to the next thing that will catch their attention. So once you catch your ideal customers’ attention, you need to be able to keep it with a boredom-free marketing copy that will stick to their mind even after they’ve finished checking you out. One of the ways you can do that is by writing conversationally. Why? Because people won’t be able to connect with your brand or business if you’re always talking jargon or doing a lot of â€Å"business speak.† That’s why it’s important to craft your marketing copy like how you talk. Use â€Å"you† a lot and don’t make the mistake of only talking about yourself or your business. Just like in real life, no one likes people or businesses that are always full of themselves. Your message should be about them and what they could get from you. Another way to keep your readers from being bored is to avoid marketing buzzwords. Using marketing drivel doesn’t add any value to your message and will only serve to make you sound hollow. Moreover, it makes you sound like everybody else which is the surest way to be thrown into the â€Å"businesses no one really remembers† category. The key thing to remember here is to just make sure your brand sounds real. If your brand is a reflection of yourself, incorporate parts of yourself that you want to show. Maybe you have a straightforward, no-BS approach way of communication, then make sure it’s evident in your copy. One particular example of a business that does this well is Firebox. It’s a fun, humorous brand that likes incorporating amusing takes on gift-giving. Check out their latest homepage copy: They tweaked their site’s headline in light of the Christmas season to let people know (cheekily) that the holidays is really all about the gifts. You don’t always have to use humor to make your message interesting. Just do most, if not all, of the above tips and you can make your brand appear more accessible and easier to connect to! Sell Without Using Hype Hype-based selling is all about using exaggerated tactics to fire up readers so they would be more compelled to buy. Although it’s common to see this type of tactic used on today’s marketing copy, it can easily backfire since you’re trading your credibility for short-term returns. It’s much better to go for a method that’s much more viable to use for the long run because it’ll help build loyalty toward your brand. A good example of a hyped up claim is, â€Å"If You Know How to Write, You Can Be a Published Book Author in 2 Weeks – Guaranteed!† As a writer myself, I know that it takes more than just knowing how to write to be a published book author. You have to have specific knowledge of what you’re writing about and be able to self-publish and market it or get a publishing outfit to help you distribute your book. More than just that, it would take more than two weeks to publish a book. The only way that kind of claim would be valid is if they’re churning out ready-made books for people to publish. This type of implausible claims can only appeal to those who are impatient for results and such people would likely drop you the second you fail to live up to your claims. If you’re looking for long-term customers who will stick with you, that isn’t just the way to go. Even without hype, you can write powerfully persuasive marketing copy  by tailoring your message to resonate with your ideal customers’ needs and wants. Because at the end of the day, conveying your value is still what seals the deal. Write With Specificity Including specific details in your message is another remarkable way to increase your credibility. It’s not only more believable but it also positions you as a knowledgeable source when it comes to that topic. Sharing specific data means you did your due diligence in advance so you can provide your prospects the right information to aid in their buying decision. Rev does this by sharing a statistic on their ad that they can tie in with their services. While in their caption, they provide a specific turnaround time (24 hours), their accuracy rate (99%), and their price per minute ($1). This goes beyond your standard spiels like â€Å"quick service† and â€Å"accurate work.† After all, people will have different definitions of what fast or accurate is so it’s better to be specific on the exact meanings of your claims. You can also apply the concept of specificity when it comes to your benefits. Just choose one specific benefit that has the most advantage for your target market. This helps your message to immediately resonate with them. TransferWise uses this method to  make  their home page’s web copy more compelling. They start out by stating how much exactly do banks typically charge when sending money (up to 5% in hidden costs) and that they’re actually â€Å"8x cheaper,† which means more savings for its users. By using the above tactics, your target prospects will be going, â€Å"This is for me!† in their heads long before they’re finished reading what you have to say! Converting Your Best Prospects to Lifelong Customers Now that you’ve managed to grab their attention and attract them to your brand, it’s time to convert them as lifelong customers. Once you’ve got good people looking at you, it only makes sense to have them on your team- for good (or as long as possible). Overcome Barriers to Purchase Most people don’t just buy on a whim. If it’s an especially big purchase, you can bet that your customers will likely take their sweet time thinking about whether to buy it or not. Converting your target prospects  into actual paying customers means you have to be able to pre-empt any concerns they may have about buying from you. A good way to do this is to reframe the cost of your offering especially if the product or service you’re offering is expensive. Cast your pricing in a different light by positioning the cost as an investment for them. Let them know that they’d only need to pay a high fee once and that they’ll be able to reap the returns repeatedly in the future. Or you can also break down the total cost to a much more digestible amount. For instance, if you’re offering a $30 monthly membership course, let them know that they’ll get to learn from your expertise for just $1 a day or for less than the cost of one Starbucks coffee. Whatever paints a better picture for your audience. Another way to make the buying process easier is to offer different price tiers  such as the one below: This is because not all costs can be reframed. That’s why in such cases, it’s better to just have a variety of pricing points that your audience can choose from. Lastly, take away the risks of buying from you. Offer a free trial or a money-back guarantee for a specific period of time. Using the above tips will definitely ensure a much smoother buying process to help your prospects become your lifelong customers. Get People to Act on Your Message with a Strong Call-to-Action  Copy What’s a superbly crafted message if it doesn’t compel your target audience to act? Now that all the other elements are in place, the next logical step is to move them toward a specific action. For that, you’ll need a call-to-action or CTA to end your message. Compelling calls-to-action prompts your prospects into engaging with your brand or website in some way. And for that you’ll need two things: a compelling button copy and a striking visual presentation.  Here’s an amazing example by HubSpot: In the above example, they ditched the standard â€Å"Sign Up† and â€Å"Free Trial† CTA copy for a more benefit-oriented one: †Convert More Visitors.† Moreover, they made sure the CTA button popped out by using the color green to contrast with the orange background.

Saturday, February 15, 2020

'Majority rule is the right response to resolving disagreements in Outline

'Majority rule is the right response to resolving disagreements in society.' Discuss - Outline Example Government is an institution majorly formed to create stable society for the people that it governs. The people are however a complex group with widely varying wishes, needs and ideas as such the government must always turn to majority rule. The government cannot in anyway please everyone all the time. It must focus on making most of the people happy in order to gain stability faster (Web, N.d). Right is conformance with justice, law or morality. It is fair and effective. Rights can also be defined as entitlements to perform certain actions, or to be certain in states or entitlements that others perform certain actions. They dominate modern understandings of what actions are permissible and which institutions are just. They structure the form of governments, content of laws, and distribution of freedom and authority. Thus to accept a set of rights is same as to approve a distribution of freedom and authority and hence to endorse a certain view of what may, must and must not be done ( Wenar, 2010). Many theorists agree that A’s claim-right gives B a second order reason not to act on some first order reason. To go by this route we would need to tamper the conclusiveness of the conclusive reasons implied by assertions of rights to accommodate the fact that some rights have priority against others, and if any, few rights outweigh absolutely all non-right considerations in all circumstances (Wenar, 2010).This paper will focus mainly on the principle of majority rule and the rights of the minority. The main arguments are that majority rule is the right response to resolving agreements and supermajority rule is a better response to resolving disagreements in the society. Majority rule is right to resolving disagreements because it provides utility and fairness. Utilitarian argument The principle of utility states that in any circumstance that action ought to be done and that institution ought to obtain all the alternatives available, produces the greatest net ba lance of happiness over unhappiness when we sum up all happiness and unhappiness over all sentient beings from now in to the future (Cohen, 2002). The main feature of utilitarian political feature is that it calls for the maximization of happiness summed over all and not any particular distribution of happiness and subject to the constraint of everyone is above a certain minimum level. Thus from this emphasis on aggregation, utilitarianism requires that we trade off the burdens on some people and benefits to other people. The utility principle reduces highly contested and vague issues of right and wrong to problems that can actually be addressed through public methods of observation and calculation rather appeals to equally vague and contested intuitive ideas. Because of the gains in analytical tractability one may be able to secure greater public agreement about what is at stake in a political dispute and how to resolve it. Hence this principle represents one way to treat people as moral equals and it assigns the happiness of each affected party equal weight in determining what ought to be done. In actual sense the principle of utility represents a refinement of the intuitive idea that conduct and policy are right just in case they have the overall consequences or best results (Cohen, 2002). Egalitarian argument Egalitarian view that equality is the special sense of comparative equality but the prioritarian view that